Case study
Eman
ProjectPersonal brand identity
Year2026
ApplicationsPrint, social, LinkedIn
Hand-drawn Arabic lettering, for a brand that promises calm.
Eman is a personal brand built around one line: “Your inner peace deserves an appointment.” We drew her name as custom lettering, built a pattern from its letters, chose a warm palette, and made everything she needs to show up with confidence in print and online.
- Custom lettering logo
- Pattern and brand icons
- Business card
- Instagram post templates
- Stories and highlight covers
- LinkedIn cover
- Visual system book
From sketch to logo
Every curve started on paper before it became a mark.
The sketch
Colour
Calm green and warm gold, grounded by a deep navy and a soft cream.
Calm green
#519F87Warm gold
#EEC374Navy
#424A71Cream
#FBEDD3
Instagram templates
The pattern frames each post, so the feed is recognisable at a glance.
سلامك الداخلي يستحق موعدًا
سلامك الداخلي يستحق موعدًا
Stories
Pieces of the lettering become the backdrop, ready for her own words.
LinkedIn cover
The same voice, set for a professional audience.
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